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February 5, 2015

Well, I never! ...never watched such a cache of miss-marketed commercials as I did during Super Bowl XLIX. Although, I’ve seen a few of the commercials re-air since I can assure you the one I never want to watch again is the Viagra commercial. (Jeez, I’m still suffering aftershocks of remembering it.) Starting out teasing, possibly promising; at least by the initial response of all the males in the room who thought so; promising until the little blue pill flew out the window and all over town finally landing in the gas tank of a Fiat. Yes, a Fiat! Which then started should I say this...swell up. OMG! What were they thinking? Did Fiat honestly consider that ad in better taste than Janet Jackson’s wardrobe malfunction? Helloooo, we can’t un-see it!

(Ironically, as soon as those Fiat fenders began to plump up simultaneously all male egos present deflated. Poof! I wonder if the male ego would have collapsed so drastically had the little blue pill landed in the tank of a muscle car. Hmm...?)

Anyway, I’m all for creative, innovative and thought-provoking strategies but most of those companies should have spent their marketing budget elsewhere. Especially after consumers were left scratching their temples wondering if common sense departed from marketing entirely. Seriously, how many screaming goats can consumers handle in a four hour period?

However, one of the more entertaining ads was the Snickers commercial doing a take on a Brady Bunch show. Plus, the Always “Like a girl” ad is an inspiring attempt to change the phrase ‘like a girl’ from derogatory to complimentary.

A scene from Budweiser’s heartwarming Super Bowl ad

I applaud Always on their pursuit to encourage a positive change in public perception. Even Coke gets a nod for attempting to promote positive thinking over negativity with their ad.

Watching the game live was great; however, the crowd was rather loud at times discussing the game, old times and who would/was going home with any leftover cashews. Except, during the Budweiser commercial, which opened with an adorable Lab puppy, everyone instantly knew it was Budweiser and the room went dead silent. Dickens, their marketing team sure knows how to hit our soft spot. Especially when the famous Clydesdales came to the pup’s rescue and brought it home. Sigh...almost a tear jerker and my vote as best commercial ever.

The attention grabbing rating of the Budweiser commercial, however, possibly tied with the faux cable interruption of the Chevy truck commercial. One of the first commercials, it caused widespread momentary panic during the Super Bowl as the TV screen went black. Kudos to Chevy and thank goodness the disruption was only a cleverly disguised marketing ploy. Whew!

I’d feel remiss if I didn’t mention the half time show, which reminded me of an animated movie with all the 3D special effects but it got great reviews as a family friendly event, including the dancing sharks. (Leftovers from Sharknado, I heard.) The huge metal looking animal was either, a lion, a tiger or a bear and left me expecting Dorothy to be riding it singing “Over the rainbow” instead of pop star Katy Perry. However, the pyrotechnical opening act was only surpassed by the shooting star finale. Not bad for 13 minutes. All in all, I’d have to say the Super Bowl party Rick and I went to was just about as exciting as the game. Shoot, there was more food laid out than the Golden Corral buffet! Wowzer!

There you have it, I’ve written about football so I guess I’ve written about everything now, and before you think I don’t know diddly squat about pigskin let me say that I was watching football with dad while my two brothers were out doing whatever boys do. Obviously, this doesn’t make me an expert but I can follow the game well enough to know a bad play when I see it.

Therefore, even though Seahawks fans are still suffering from the aftershocks of watching what is being called “the worst play in Super Bowl history” quite possibly Darrell Bevel, responsible for calling the fatal Seahawks play, was also responsible for the Viagra commercial.

Can you imagine if the Fiat stayed plump for more than four hours?

Smile, the aftershocks will wear off.



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