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A web ad’s seven-day posting begins Thursday when the new issue of FOCUS goes online. Ads have ROS - Run of Site - unless demand placement on a specific page is requested. Demand placement is an additional 15% to the cost of the ad, sold as space is available. Receive a 5% discount on web pricing the same week a print ad contract is in effect in FOCUS. Add 10% to the pricing above for Flash ads.

SPECIFICATIONS: RGB color, 72 dpi Please note that the sizes are precise: Banner: 468 x 80 pixels Skyscraper: 120 x 240 pixels Button: 120 x 90 pixels. Formats & file size: Gif file format/Flash/jpeg. Ads should be 20k in size or smaller. Flash ads may be up to 50k.

FOCUS provides design of web ads as a courtesy. The deadline for information, payment & placement is Noon each Friday prior to Thursday’s new issue. Clients must approve the ad no later than 9 AM Wednesday prior to the upload of the ad online on Thursday. Ads not approved by client will be uploaded as is - sorry! Logos & custom art must be submitted by 9 AM on Monday via email or disk. Clients who are Mac users can use our iDisk site rather than email/disks, ask your sales representative for instructions.

Web Ad Terminology:
Rotating Ads: Any number of different ads will rotate through a single space on a website page.
Run of Site: Ad appears randomly on any page on site.
Demand Placement: Ad is scheduled to reside on a specific page of the site.
Appearance of your ad may rotate with other ads scheduled to appear on that page.
All ad pricing includes hyperlink to client website or email.

For more information, or to advertise in our print edition, distributed in eight Western North Carolina counties to 100,000+ readers weekly, contact us at or call 828.322.1036.





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PO Box 1721 | Hickory, NC 28603 | 828.322.1036 | Office Hours: Mon. - Fri. 9am - 5pm |

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