Hickory – An Opening Celebration for the Beer-Type Logos installation by Hickory, NC graphic designer, Matt Everley will be held on Saturday, June 17, from 7:00-9:00 PM in Hickory Museum of Art’s Entrance Gallery.
Beer-Type Logos is a personal graphic design project where Everley challenged himself to create 52 unique brewery/beer logos – 1 logo per week for the entire year of 2015 – that use a different typeface to create a unique brewery or beer logo.
The idea for beertypelogos.com was born from the many beer tap-handle graphics Matt created over the past year for Granite Falls Brewing Company (GFB) in Granite Falls, North Carolina.
His completion of small, one-off type treatments for GFB inspired him to create his own line of brewery-style logos. This is the first time the entire collection of 52 logos will be on exhibition.
Drafting design inspiration from two things he loves: type fonts and beer. “I have several goals and objectives in this endeavor but for the most part, I’m doing it for the love of beer and type” said Everley. “I’m fascinated with craft beer and tasting the many offerings of North Carolina and beyond. And likewise I’m totally consumed with logo design and the fonts used to create them.”
Attendees will have the opportunity to vote on their favorite beer label logo. Granite Falls Brewing Company will then brew a beer based on the winning selection which will be bottled and sold at the 2017 AutoLawn Party at the Salt Block on Saturday, September 9.
A portion of the proceeds will go to the Hickory Museum of Art. Complimentary beer tastings will also be provided by GFB. Participants must be 21 or older and able to present a valid photo ID. In addition, craft-beer lovers are encouraged to participate in a bottle share and bring a few bottles of their favorite beer to share with the group.
In conjunction with the Opening Celebration at the museum, Highland Avenue restaurant is sponsoring a pre-opening reception on Saturday, June 17 from 5:00-7:00 PM. Patrons will have the opportunity to receive a complimentary Chef’s Appetizer with the purchase of a drink by telling their server they are attending Hickory Museum of Art’s Beer-Type Logos reception.
Matt Everley is an independent design and branding consultant in Hickory, NC and has over 15 solid years of experience in graphic communication, web design, and brand development.
Hickory Museum of Art is located on the SALT Block, 243 3rd Avenue NE, Hickory. Admission is free. For more information about Museum exhibitions, art classes, field trips, and events, visit www.HickoryArt.org or call 828-327-8576.
